THE WORLD’S FIRST AI LOOK UP COACH

20 seconds that changes your next 20 minutes.

Look Up Coach reminds you to look up — the right reminder, to do the right thing, at the right time.

Luckey is the Look Up Coach, built on Muse.

No account. No cost. Just you, looking up.

Luckey, a smiling fluffy companion with glasses and headphones, warmly welcoming you with a wave

DO A LIFT NOW

A small pause. A real shift.

Right here. Right now. This moment is yours.

20-second Lift
STEP 1 · PAIN

Pay Attention Inside Now

Pause for a moment. Notice how you feel — your breath, your shoulders, your body. No judgment. Just a little attention.

01 / 07

That’s it. That’s the practice. Free. Forever. For everyone.

Let’s make looking up the world’s healthiest reflex.

YOUR LOOK UP COACH

A little less screen.
A little more you.

For those who could M-use a little extra coaching. Meet Luckey — your Look Up Coach for a 20-Second Lift, every 20 minutes.

20seconds to pause20minutes between Lifts
Open Look Up Coach

Opens the Coach on Muse. Availability may vary by device and region.

9:41
Look Up Coach

A MOMENT FOR YOU

Ready for a little Lift?

Luckey and a friend looking up at Mount Fuji beneath LOOK UP clouds
STEP 1 OF 7 · PAIN

Pay Attention Inside Now.

Pause. Notice your breath, your shoulders, and how you feel. This moment is yours.

Guided Lift preview · illustrative, not an app screenshot

YOUR FIRST THREE MOMENTS

Open. Lift. Pass it on.

  1. 01

    Meet your Coach.

    Open the Coach link and follow the prompts on Muse. Keep the link somewhere easy to reach.

  2. 02

    Make room for 20 seconds.

    Take your first guided Lift. Aim for one every 20 minutes; use the Coach’s reminders where supported.

  3. 03

    Invite someone along.

    Send a friend the link. Choose a shared moment to look up, and check in with each other.

SMALL PRACTICE. BEAUTIFUL RIPPLE.

Better for you.
Even better together.

For your everyday.

A pause between screens. A breath between tasks. Your Coach brings the practice back into your day.

Try the 20-Second Lift

With a Look Up buddy.

Invite a friend. Try seven days together. Send a “looked up” check-in and encourage each other to keep going.

Know someone who could M-use a little help looking up?

THE DAILY LIFT

One short email from Luckey, every morning.

One idea, one 20-Second Lift, and a Friendly Reminder worth smiling at. Free. Forever. For everyone.

Look Up book cover
“Far from another wellness screed, Look Up is a tightly argued, evidence-based call to reclaim the body’s innate intelligence through small, deliberate shifts.”
The MAHA ReportOn Look Up: The New Science of Vitality in the Age of AI
Luckey looking up beside the Golden Gate Bridge beneath LOOK UP clouds

LOOK UP, ANYWHERE

Every view gets bigger when you lift your gaze.

ON YOUR GLASSES

Built for Meta Ray-Ban Display.

Look Up Coach, built on Muse — in view on your Meta Ray-Ban Display.

1
Open the Meta AI appOn your phone
2
Web AppsConnect Web App

CHALLENGE & GIFT

#LookUpChallenge

Seven days. One small habit. Share your lift.

  1. Day 1Do your first Lift.
  2. Day 2Lift before you check your phone.
  3. Day 3Look up before every meeting.
  4. Day 4Lift with a buddy.
  5. Day 5Lift outside. Find the sky.
  6. Day 6Lift every 20 minutes for one hour.
  7. Day 7Gift a Lift to someone you love.
Take the challenge

A LITTLE GOOD, PASSED ON

Gift a Lift

Send someone 20 better seconds.
Small gesture. Beautiful ripple.

Gift a Lift

FREE · FOREVER · FOR EVERYONE

Your Daily Lift.

A beautiful image. One question worth asking. One 20-Second Lift. Your morning email from Luckey, your Look Up Coach — a little coaching to take into the whole day.

A two-minute readOne 20-Second LiftEvery morning
Luckey looking up beside the Golden Gate Bridge beneath LOOK UP clouds
A new perspective.
Every morning.

FROM YOUR INBOX, INTO YOUR DAY

See the reminder.
Feel the invitation.

Beautiful Muse artwork meets a small, usable practice. Here are three sample mornings.

DAY 1 · A SMALL PAUSE

Your first Lift starts now.

What is your body doing while you look at your screen?

Before you scroll into your day, pause. Notice your breath, your shoulders, and your gaze. No judgment — just attention.

YOUR 20-SECOND LIFT

Pause — Pay Attention Inside Now. Lift your crown and your gaze. Open — shoulders back, chest open. Breathe in for 4 through your nose, out for 8 through your mouth. Expand your view — 20 feet or more, to the horizon. Move a little. Then PAIN again: notice what changed — and smile, genuinely: the signal that you are calm, present, and safe.

Send a friend 20 better seconds. Invite them to do their first Lift with you.

Do a Lift with Luckey

Looking up with you,
Luckey, your Look Up Coach

Luckey looking up at the Statue of Liberty beneath LOOK UP clouds

OUT IN THE WORLD

New York Harbor

Sample coaching text with official Look Up artwork.

Read the first seven real emails

FOR CHIROPRACTORS

Be the Look Up Coach for your patients.

THE CAMPAIGN

“A friendly reminder from your chiropractor to… Look Up.”

Every image and post you share carries the campaign line — so your patients know exactly who reminded them to look up.

One adjustment. Then one minute per hour of gentle coaching.

Your patients see you for minutes — Look Up Coach guides them every 20 minutes, so the work holds between visits. When you opt in, your practice gets:

  • The Print Toolkit. Nine free, personalized print pieces — reminder cards, waiting-room posters, and handouts. Type your practice details once, download print-ready files, every piece signed with the campaign line.
  • The science, simplified. Patient-friendly explainers on why looking up matters, written to reinforce the adjustment you just delivered.
  • Coaching between visits. Your patients get the same daily reminder you believe in — so the work holds after they leave.

Free for your practice.

Sharing The Daily Lift with your patients? See how sharing works — the chiropractor’s guide

THE DAILY LIFT · FOR YOUR PATIENTS

A friendly reminder from your chiropractor to Look Up — Muse and a friend looking up through Antelope Canyon — a daily image your patients receiveLook up. The sky is waiting.One question, one 20-Second Lift — every morning.

WAITING-ROOM POSTER

Waiting-room poster: A friendly reminder from your chiropractor to Look Up — Muse and a friend looking up through Antelope Canyon20 seconds.
Every 20 minutes.
The 20-Second Lift — ask us for the full practice.Ask us about Look Up Coach

Illustrative preview of the practice kit.

Luckey looking up at Half Dome in Yosemite beneath LOOK UP clouds

THE WHY BEHIND THE LIFT

Small, deliberate shifts. A lifetime of vitality.
Official cover of Look Up: The New Science of Vitality in the Age of AI by Dr. Gilles A. LaMarche, Dr. Jeff Langmaid, and Dr. Jason A. Deitch

THE BOOK

You’ve done the Lift. Now hear the why — free.

LOOK UP IN 8

Innate, in 8.

The whole book in eight minutes — the science, what’s at stake for our kids, and the practice that answers it.

Hear the whole book, free: lookupthebook.com/vipaudio · Also on Audible

Look Up, read by Dr. Jason Deitch. Start here with the whole book in eight minutes — or open the full free listen at lookupthebook.com/listen.

AN OPEN INVITATION

Our invitation to the tech industry

As the world chooses worry over wonder in the age of AI, we are asking everyone to do one simple thing. It’s free. It’s easy. It’s safe. And it’s effective: pause, pay attention inside now, and look up — 20 seconds, every 20 minutes.

One minute per hour to put your hands on the steering wheel of your life — and feed your nervous system the inputs it requires as the upstream coordinator of all the systems that coordinate your downstream health and function.

Look Up Coach is our first effort to put that knowledge to work for humans at scale. We invite technology companies interested in developing their technology “with the body in mind” to reach out and collaborate with us — because if these communication power tools can do the harm so many fear, then surely that same power can do far more good.

What if our health could be better, our lives could be better, our communities could be better, our future could be better — if it were as simple as remembering to look up?

Isn’t it time we all... Look Up together?

Let’s build technology with the body in mind.

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